Some of the major trends to watch out for in 2023 are the continuing increasing demand for sustainable packaging, unique packaging experiences, personalized packaging solutions, smart e-commerce packaging, and integration of smart packaging technologies.
An example of smart packaging solutions are QR codes in packaging codes and other methods of interacting with packaging are likely to grow in popularity during this year
Logistics and storage for items can be a unique benefit for certain products and companies. As technology continues to evolve, we can expect to see more brands adopting interactive packaging as well in 2023.
Producing close to where the packages are packed in the boxes is also an important issue as it is a key point for lowering the packaging carbon footprint.